on december 30,2019, beijing doniu interactive media co., ltd.(hereinafter referred to as \"doniu media \") launched a new version of\" everyone \"app, restoring the social network positioning and its functions around the core of the student relationship in the era of renren, and officially returning to the social market.
At one point, many of the 80s and 90s were fans of renren. Public information shows that the most brilliant time Renren registered users have reached 100 million, widely popular among the student community. In 2011, renren listed in the u.s., ushered in its highlight moment, with a market value of more than $9 billion, after tencent and baidu among domestic internet companies.
On November 14,2018, after several transformational attempts still haven't got out of the development dilemma, Renren sold it to Doniu Media for an overall consideration of $60 million ($20 million in shares).
Now, renren is back. But time has changed, the old users have moved from school to the workplace, they are still willing to return? Can a new generation of young users accept this totally unfamiliar app?
At the end of 2018, when the media bought renren, it began to make adjustments to renren. In October 2019, Do cattle media began a small range of tests to split Renren's social network and live into two separate businesses.
The live broadcast business operates separately as \"everyone live\" app, and the social network becomes a brand new \"everyone\" app independently. In the official introduction at that time,\" everyone app, start again, social no longer monotonous, so that the familiar no longer unfamiliar, build a bridge between you and my soul.\"
The new \"everyone\" app continues the positioning of Renren, is a student relationship as the core of the real-name social network. App also continues the original blue color matching, retaining some classic features, such as user real name system, campus home page, chat (original in-site letter) and so on.
The historical data of the user, in the order of the time line, is completely saved and continued. Once the user has successfully logged in, the photos and friends will be presented in a familiar way, and you can post all kinds of new things, comments, retweets, and participate in the discussion as usual.
compared with the previous internal test edition, everyone app cancelled the entrance for students'learning, which included ppt, e-books, papers, interest learning and so on, and also offered some paid courses in interest learning.
In addition, Renren has introduced new ways to play, such as nearby people, speed of light plus friends, face-to-face group building, everyone sports and so on. In the official statement,\" everyone \"app will continue to innovate in the direction of social networks, and more new tricks will be introduced in subsequent editions.
At the same time, the new app is also trying to use artificial intelligence technology to connect mass content to users, making it easier for users to find out what they are interested in from mass content, participate in the discussion of popular events, and find more like-minded friends.
As of January 3,2020,\" Everyone \"app currently ranks 9th on the free app list and 1st on the social free list, according to app Store data. Mobile promotion data analysis platform Qimai data estimate, in December 27,2019-January 02,2020 everyone app download more than 470,000.
The business school reporter sent a letter to mr. dou's media in response to why everyone was on the line at the time and plans for follow-up operations.
Renren, founded in 2005 and formerly known as the campus network founded by mr. wang, founder of the group, was acquired by mr. chen in 2006 and renamed renren, recording a lot of post-80s youth.
But in the face of the strong rise of WeChat, Weibo, Renren gradually declined. Chen yizhou has been scolded too much, about the future want to listen to the views of old users,\" we have failed to resist the pressure of wechat, our college users from the user graduated from the university began to gradually reduce.\"
The declining social network has undergone several transformations to save itself. From dabbling in gaming, to transforming internet finance, to running a live broadcast business, Renren's slump has never been reversed.
From 2011 to 2014 and years after that, at least $300 million in cash was burned as a result of a deep battle with social giants such as Tencent and Sina, according to Chen. Mr. chen's attitude then changed, repeatedly saying that he was no longer fit to be a social product, eventually selling renren for $60 million to mr. duo.
Interestingly, DoNews, the predecessor of DoNiu Media, was founded in April 2000 and sold in 2005 to Mr. Chan's company, the parent company of Renren. It wasn't until 2014 that Do cattle media completed the management acquisition and officially emerged from Renren. Since 2014, mr. chen has served as a director of the multi-cow media, according to the celestial eye survey.
In an interview with the business school, mr. zhang, ceo of ai media consultancy, said that the reason why renren is online at this time is mainly because of the user's aesthetic fatigue on wechat and the development of 5g technology, which may let dou niu media see new opportunities.
In his view, Renren is not wrong to aim at the social direction of campus,\" because students are still the most active group in social applications.\" At the same time, he pointed out that because wechat has formed a strong chain of acquaintance relations, more and more large companies are also involved in the campus social competition, reren must be prepared to fight a long war.
Recently, internet giants have been looking at campus socialism in unison. Baidu's online \"receiver \", alibaba restarted the launch of\" real like me \", and earlier, jingdong digital test pear oh oh, byte beat investment sumer, a campus social war has begun, the competition is bound to be more intense.
The key to the problem is that old users of Renren have moved from campus to the workplace, a group that used to be the main users of Renren, where should they go? Gejia, an internet analyst, told a business school reporter that renren didn't change its name and even retained previous accounts, proving it wanted to capture the group.
In response to this contradictory positioning, Renren did not respond to requests for interviews. But in Gejia's view, Renren needs to tap into the potential of older users and find common points of interest while acquiring new users.
\"Because Renren wants to develop into a universal social product such as WeChat and Weibo, the chances are certainly slim, but there may be opportunities to focus on social interests. Ge Jia further indicated.